Sal Cavallaro
ART DIRECTOR, DESIGNER & CREATIVE THINKER
Meet Sal
Art Director, Designer and Creative Thinker with over 10 years of experience in the advertising industry
Telling personal stories, using data to help shape creative outcomes and developing content that people actually want to engage with. These are some of the approaches I use to engage consumers and solve business problems.
As a creative, I use unique human insights combined with clever ideas and expert crafting to deliver compelling campaigns.
The work.
CV overview
Employment
2018 - PRESET
Senior Art Director, Edge Agency
Clients: Wattyl, Auto One, Nulon, Mitre 10, Vero, Dymocks
2016 - 2018
Art Director, Host/Havas Sydney
Clients: Australian Defence Force (Army, Navy, Air Force), GSK (Panadol, Voltaren, Flixonase), Peugeot, Macquarie University, BottleMart
2013 - 2016
Art Director, 303 MullenLowe Sydney
Clients: Audi, Aussie Homeloans, Harley-Davidson, Lendlease, Unilever (Continental), NSW Police, Red Rooster, Royal Life Saving Australia, Fujitsu, State Super Financial Services
2009 - 2013
Designer, JWT Sydney
Clients: HSBC, Nokia, Kellogg’s (Nutri Grain, Special K, LCMs), Johnson & Johnson, Kimberly Clark, Nestle (Smarties, KitKat, Chiokito, Allen’s)
2008 - 2019
Graphic/Web Designer, Mangold Sengers
2005 - 2008
Junior Designer, Coyne and Co. Design
Education
2012
AWARD School
Placed top 10
2005-2008
Bachelor of Design
(Visual Communications)
University of Technology Sydney
Awards
2018: Winner - The Grand Effie, Effie Awards
Client: Defence Force Recruiting
2018: Gold - Long Term Effects, Effie Awards
Client: Defence Force Recruiting
2016: Finalist - Digital: Web Campaigns: Charities, Spikes Asia
Client: Royal Life Saving
2015: Bronze - Brand Loyalty, AMPA Star Awards
Client: Aussie Home Loans
2015: Finalist - Media Campaign, AC&E Awards
Client: Royal Life Saving
2015: Finalist - Not-For-Profit, AC&E Awards
Client: Royal Life Saving
2015: Short-listed - Award for Bravery, Mumbrella
Client: Royal Life Saving
2015: Finalist - ADMA Young Creative of the Year
2014: Finalist - ADMA Young Creative of the Year
2014: Finalist - Australian Cannes Young Lions
Get in touch!
Phone Number: 0411 259 652 / Email: