Sal Cavallaro

ART DIRECTOR, DESIGNER & CREATIVE THINKER

Meet Sal

Art Director, Designer and Creative Thinker with over 10 years of experience in the advertising industry

Telling personal stories, using data to help shape creative outcomes and developing content that people actually want to engage with. These are some of the approaches I use to engage consumers and solve business problems.

As a creative, I use unique human insights combined with clever ideas and expert crafting to deliver compelling campaigns.

The work.

CV overview

Employment

2020 - PRESENT

Creative Director, Focus Creative

Clients: DeLonghi, Kenwood, Rawson Homes
(Contract role - ending August 2021)

2018 - 2020

Senior Art Director, Edge Agency

Clients: Wattyl, Auto One, Nulon, Mitre 10, Vero, Dymocks

2016 - 2018

Art Director, Host/Havas Sydney

Clients: Australian Defence Force (Army, Navy, Air Force), GSK (Panadol, Voltaren, Flixonase), Peugeot, Macquarie University, BottleMart

2013 - 2016

Art Director, 303 MullenLowe Sydney

Clients: Audi, Aussie Homeloans, Harley-Davidson, Lendlease, Unilever (Continental), NSW Police, Red Rooster, Royal Life Saving Australia, Fujitsu, State Super Financial Services

2009 - 2013

Designer, JWT Sydney

Clients: HSBC, Nokia, Kellogg’s (Nutri Grain, Special K, LCMs), Johnson & Johnson, Kimberly Clark, Nestle (Smarties, KitKat, Chiokito, Allen’s)

2008 - 2019

Graphic/Web Designer, Mangold Sengers

2005 - 2008

Junior Designer, Coyne and Co. Design

Education

2012

AWARD School

Placed top 10

2005-2008

Bachelor of Design
(Visual Communications)

University of Technology Sydney

Awards

2018: Winner - The Grand Effie, Effie Awards
Client: Defence Force Recruiting
2018: Gold - Long Term Effects, Effie Awards
Client: Defence Force Recruiting

2016: Finalist - Digital: Web Campaigns: Charities, Spikes Asia

Client: Royal Life Saving

2015: Bronze - Brand Loyalty, AMPA Star Awards
Client: Aussie Home Loans

2015: Finalist - Media Campaign, AC&E Awards
Client: Royal Life Saving

2015: Finalist - Not-For-Profit, AC&E Awards
Client: Royal Life Saving

2015: Short-listed - Award for Bravery, Mumbrella