Sal Cavallaro



Meet Sal

Art Director, Designer and Creative Thinker with over 10 years of experience in the advertising industry

Telling personal stories, using data to help shape creative outcomes and developing content that people actually want to engage with. These are some of the approaches I use to engage consumers and solve business problems.

As a creative, I use unique human insights combined with clever ideas and expert crafting to deliver compelling campaigns.


The work.


CV overview


2020 - PRESENT 

Creative Director, Focus Creative 

Clients: DeLonghi, Kenwood, Rawson Homes
(Contract role - ending August 2021)

2018 - 2020 

Senior Art Director, Edge Agency 

Clients: Wattyl, Auto One, Nulon, Mitre 10, Vero, Dymocks


2016 - 2018 

Art Director, Host/Havas Sydney 

Clients: Australian Defence Force (Army, Navy, Air Force), GSK (Panadol, Voltaren, Flixonase), Peugeot, Macquarie University, BottleMart

2013 - 2016 

Art Director, 303 MullenLowe Sydney

Clients: Audi, Aussie Homeloans, Harley-Davidson, Lendlease, Unilever (Continental), NSW Police, Red Rooster, Royal Life Saving Australia, Fujitsu, State Super Financial Services

2009 - 2013 

Designer, JWT Sydney

Clients: HSBC, Nokia, Kellogg’s (Nutri Grain, Special K, LCMs), Johnson & Johnson, Kimberly Clark, Nestle (Smarties, KitKat, Chiokito, Allen’s)

2008 - 2019 

Graphic/Web Designer, Mangold Sengers

2005 - 2008

Junior Designer, Coyne and Co. Design



AWARD School 

Placed top 10



Bachelor of Design
(Visual Communications)

University of Technology Sydney




2018: Winner - The Grand Effie, Effie Awards 
Client: Defence Force Recruiting

2018: Gold - Long Term Effects, Effie Awards 
Client: Defence Fo
rce Recruiting 

2016: Finalist - Digital: Web Campaigns: Charities, Spikes Asia

Client: Royal Life Saving 

2015: Bronze - Brand Loyalty, AMPA Star Awards
Client: Aussie Home Loans

2015: Finalist - Media Campaign, AC&E Awards
Client: Royal Life Saving

2015: Finalist - Not-For-Profit, AC&E Awards
Client: Royal Life Saving

2015: Short-listed - Award for Bravery, Mumbrella

Client: Royal Life Saving

2015: Finalist - ADMA Young Creative of the Year

2014: Finalist - ADMA Young Creative of the Year

2014: Finalist - Australian Cannes Young Lions


Get in touch!

Phone Number: 0411 259 652    /     Email:

I look forward to hearing from you!