Problem / When Father’s Day comes around, gifting a bottle to Dad is a safe bet and a sure fire choice. But with so many bottles on shelf competing for attention, we needed a way to make this feisty Scotich whisky stand out.

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Solution / We concocted our own batch of BBQ spice rub that’s inspired by the unapologetically peaty punch of Ardbeg and gifted a jar with every bottle purchased. 

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The promotion was such a hit, that it even ran for a second year.