Problem / How could a badass brand get back on Santa’s nice list?

​

Solution / We couldn’t give away a Harley, so we decided to give away the next best thing - a pimped out trike. We then put a call out to find a kid badass enough to ride it.

In just four weeks, the campaign notched up more than one million views and 1200 entries on Facebook. The custom trike was delivered just in time for Christmas to a tough little girl with a big heart.

​

One of L’ADN’s top 15 Christmas campaigns of 2015, alongside John Lewis, Sainsbury’s and Walmart; and was the only nominee from Australia & NZ.