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Client / Wattyl
Welcome to the Wattyl
Test Lab
Problem / How could Wattyl stand out against its competitors who all show the same paint ad cliches of messy dogs, terror kids and clumsy DIYers?
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Solution / Rather than showing paint in our consumers' hands, we took viewers behind the scenes and inside the official Wattyl Test Lab to demonstrate the extreme lengths taken when testing it.
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