Problem / The Army needed a facelift. It wanted people to perceive it as a modern organization where you could develop a fulfilling career.

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Solution / An integrated campaign that showed everyday life in the Army through the eyes of nine real people. It also encouraged people to discover more of it through a 360° interactive experience.

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By far the biggest campaign I have ever worked on. A 10 day shoot over two cities and at three Defence Force bases, with 3 camera units, 2 photographers, a 360 degree video crew, a drone crew and an underwater film crew. Plus, the first time I've ever had to present to a boardroom full of officers in uniform.