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Client / Royal Life Saving
Don't drink and sink
Problem / In Australia 41% of 15 to 29 year-olds who drown are drunk.
Solution / To prove drinking and swimming don't mix, we launched SINKERS - a range of drinks that mix alcohol and swimming locations in a can, parodying the pre-mixed drinks popular with young Aussie males.
Royal Life Saving
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Awards
2016: Finalist - Digital: Web Campaigns: Charities, Spikes Asia
2015: Finalist - Media Campaign, AC&E Awards
2015: Finalist - Not-For-Profit, AC&E Awards
2015: Short-listed - Award for Bravery, Mumbrella
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