Problem / How do you launch an affordable, versatile and compact manual coffee machine on a global scale?

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Solution / Unlike traditional De’Longhi adverts that showcase their machines in sprawling modern kitchens, we heroed La Specialista Arte in a funky and eclectic studio apartment thought different times of day. This was also the first time a De’Longhi coffee machine advert featured a solo female lead.

 

As our creative was being used globally, I liaised with our Sydney clients and our clients from De’Longhi headquarters in Italy. It involved many late-night video conferences in aligning time zones. And, coming from an Italian background myself, I threw in a bit of the language here and there too - Grazie mile!