Problem / When people refinance their home loan, they rarely go back to their broker. We needed to remind them of the positive experience they had with Aussie.

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Solution / We used the lead up to Aussie Day to get in touch - giving them the chance to win an esky (or 'cooler' in less linguistically advanced countries) full of goodies for the day by packing a digital one, Tetris style. The better they packed in the digital world, the better the esky they could win in the real world.

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APMA Star Awards - Bronze in Loyalty